Kitchen Makeovers Case Study
How We Helped Kitchen Makeovers Solve a Major Marketing Issue
Kitchen Makeovers relied heavily on home shows for leads, so when COVID hit and all home shows were canceled, they were left in a tight spot.
They needed digital marketing to work fast, or it would likely result in layoffs and downsizing. Although they were doing some digital marketing, social media was bringing in virtually no leads, and they weren’t sure if their Google Ads were working due to a lack of proper tracking to see the ROI and identify where the leads were coming from.
How We Provided the Solution to Kitchen Makeovers’ Digital Marketing Problem
We installed proper lead tracking so we can see exactly where all leads and sales are coming from. Most companies can’t actually tell you which specific contact came from which specific lead source (e.g., Facebook, Google Ads, SEO), so they never truly know if their money is being wasted or not.
With our advanced software automation system, we can track all of this, right down to the specific ad they clicked on to buy. The second thing we did was turn on Facebook and Instagram ads.
We quickly got them acquiring customers from both channels—Facebook, Instagram, and Google—and their sales and profits increased dramatically.
The Impact of Our Marketing Efforts The Results
Fast forward and now Kitchen Makeovers:
- Added 1 Million+ a Year in Revenue Added.
- 100+ Leads Per Month Generated.
- 15-25X ROI on Their Investment in Marketing (Spend 10k/month get back over $200,000/month some months).
Kitchen Makeovers gathers various types of leads from different sources, including Google Ads, direct calls, and Facebook. A happy client with our Digital Marketing Service and Contractor Growth Accelerator.
Conclusion of our Marketing Efforts
Now that trade shows are back on Kitchen Makeovers can turn up the volume on leads in slower month’s and down in busier months so they can stay busy but not too busy. And now that we have a dialled in predictable lead generation system setup for them we have started working on their SEO, and have already seen huge increases in their ranking for competitive keywords.
They are also in a much more stable position because they aren’t as reliant on one lead source. They have more legs under the table. If you would like to book a free strategy call to see if we can do what we did for them for you click here.
